Striking back: Nokia regains lead in Russia, passes Samsung on the way

Russia Windows Phone

There's zippo but positive results for Nokia and Windows Phone lately. Today, nosotros're standing the momentum with news from Russian federation where Nokia has surpassed Samsung for market share. The story was first published in Vedomosti, Russia's premier business paper

The data itself comes from Russia's largest mobile retailer, Euroset, who accept more than than v,000 stores across the vast country. Their latest report puts Nokia at 29% of the mobile market place in Russia this summer, up from 27% in the spring. Samsung meanwhile has dropped to 27% from a previous 30% just a few months ago. That bump gives Nokia back the edge since Samsung crush them earlier this yr (the ii oft go back and forth in terms of market place share in the state).

Source: Euroset, Summer 2022

The reason why Nokia is doing so well? Upkeep phones and Nokia's large portfolio. Indeed, Nokia's average price for a smartphone has dropped to 2769 rubles this July compared to 3292 rubles the same time last year. While a lot of the motion is being driven by the Lumia line, which has seen its prices driblet lately, the Asha brand is likewise potent in Russia as well, helping proceed Nokia more than than relevant in the market.

Russia soon sells the Lumia 620, 625, 720, 920, 925 and is set to launch the Lumia 1020 in October.

Windows Telephone Central recently reported that the big news story going forrard for smartphones was the price war. Nokia is well positioned for that fight and the results in Russian federation seem to prove that point. Even Apple is finally getting in on the competition with their lower-cost iPhone 5C, though that device's price pales compared to an $80 Lumia 521.

Recently, Russia'southward largest mobile operator MTS gave praise to Nokia and Windows Phone. MTS stopped selling the iPhone belatedly last year due to the high subsidy costs and instead are looking to champion Windows Phone as an alternative.

Between IDC's 77% increase for Windows Phone shipments this year and Kantar Worldpanel's sales growth, Windows Phone is starting to dig its anxiety in for long term and steady progress in the market.

Source: Vedomosti

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